A few weeks ago, I received a strange postcard at work. It was a beautiful, matte black card, letter-pressed with gold ink and displayed a somewhat cult-psychic motif from "The Secret Order of Meaningful Impact." Several co-workers of mine received the same invitation, but it was a limited group. On the back of the postcard, in very small writing, it stated that it was actually an event being hosted by Effective UI, a design agency here in Denver that focuses on web and mobile app development and design. I had no idea who personally sent me the invitation, or why I was even chosen to attend, but I was instantly intrigued by the mysterious gesture and what this event was all about.
A few weeks went by, and come last Thursday evening I wasn't really feeling like making the trip down to Denver, seeing how Highway 36 is always an eye-stabbing adventure and the weather was blatantly shitty. Alas, a few of my work colleagues said they were still going, so I decided to be a good sport and make the trip.
When I got to the address labeled on the postcard, it was an area I'm familiar with, but the suite it was in wasn't very apparent from the street. I arrived a bit early, so I wondered the sidewalk a bit embarrassingly. As I kept glancing at the postcard to make sure I was in front of the address, I noticed a spray painted hand on the ground– the same hand on the front of the invitation. It pointed right at the entrance, which lead down to a basement.
As others arrived, the evening turned into a chic, but extremely friendly affair that involved delicious drinks, hor d'oeuvres, secret handshakes, mini polaroids, a professional photographer with a basket of masks, and tons of laughter and getting to know others in the UX/UI Denver/Boulder community.
It was absolutely an interesting, fun, and memorable night that I felt extremely honored to have been invited to. I did find out through old acquaintances that a very good friend of mine started working at Effective UI, and she extended the invitation to me. I hope I am lucky enough to attend any future events that the "Secret Order" may be hosting, because branding-wise, atmosphere-wise, and networking-wise, this was an excellent event and (clearly) a story I'm eager to share with others! :)